MortgagePipeline
Demo Suite · VA Loans
How Customers Find You
A lead generation website isn't just a website — it's a platform. Below are five real customer acquisition channels, each showing how a potential customer discovers your brand and arrives at your website. Click any channel to experience the full customer journey.
Affiliate Website
See how a customer discovers your offer on a high-authority affiliate site and clicks through to your landing page.
Customer browses affiliate site for financial advice
Sees your featured offer with compelling CTA
Clicks through to your landing page
Enters your lead funnel
Affiliate Newsletter
See how a subscriber receives a curated newsletter featuring your offer and clicks through to your landing page.
Subscriber receives weekly financial newsletter
Your offer is featured as a top recommendation
Subscriber clicks the CTA in the email
Arrives at your landing page ready to convert
Google Search Ad
See how a customer searches for your product, sees your paid ad at the top of Google, and clicks through to your PPC landing page.
Customer searches Google for your product/service
Your ad appears at the top of search results
Customer clicks your compelling ad copy
Lands on your optimized PPC page
Facebook Ad
See how a customer scrolling their Facebook feed encounters your targeted ad and clicks through to your landing page.
User scrolls their Facebook feed
Your targeted ad appears naturally in-feed
Engaging creative catches their attention
They click through to your landing page
Organic Search (SEO)
See how a customer finds your blog content organically through Google search and enters your website ecosystem.
Customer searches for information on Google
Your blog post ranks on page 1 organically
Customer clicks your rich search result
Engages with content and discovers your products